
Memory - Theories and Processes

Underlying memory improvement are a few basic concepts. Although we will not
go into extensive detail about theories of memory, we will present some of the
basic ideas to help you understand why certain techniques work.
ATTENTION AND SELECTION
The first process of memory is attention. There is much more information in
your environment than you can process at any one time. Thus, you must make
choices (conscious and unconscious) regarding the stimuli to which you will
attend. Imagine two students who are driving to Padre Island, TX for spring
break. Both have different plans for how they want to spend their vacation: one
listening to local bands, the other surfing and swimming. They stop to eat at a
sidewalk cafe, where they are approached by a stranger who asks if they know of
a surf shop nearby. Assuming they passed one on the way to the cafe, the chances
are that the surfer, but not the friend, would have remembered seeing it. Had
the stranger asked about music clubs, you might find the opposite scenario. Each
one likely attended to what was of interest. We will have more to say about
attention later, but we present the idea here to emphasize the roles attention
and selection play in our memory.
ENCODING
Once something is attended to, it must be encoded to be remembered.
Basically, encoding refers to translating incoming information into a mental
representation that can be stored in memory. You can encode the same information
in a number of different ways. For example, you can encode information according
to its sound (acoustic code), what it looks like (visual code), or what it means
(semantic code). Suppose, for example, that you are trying to remember these
three types of encoding from your notes. You might say each of the terms aloud
and encode the sounds of the words (acoustic), you might see the three types of
encoding on your page and visualize the way the words look (visual), or you
might think about the meanings of each of the terms (semantic).
How does encoding apply to memory? Well, the way you encode information may
affect what you remember and how you recall it later. If you encoded the three
things visually or acoustically, but not semantically, you may be able to list
them during a test, but you may have difficulty recalling what each term means.
If you encoded them only semantically, you might be able to explain what they
mean but have difficulty remembering the order in which they were listed on the
page.
You may be able to remember information best if you use techniques (while
retrieving the information) that are related to the way you encoded it. For
example, if you encoded something visually, you will be able to recall it most
easily by drawing on visual cues. You will find that many of the memory
techniques discussed in this section are designed to help you encode the
information in different ways.
STORAGE
Storage is the process of holding information in your memory. A distinction
is often made between short-term and long-term memory. Short-term memory is just
that, brief and transient. Think about looking up a new phone number in the
phone book and making a call. You may remember it long enough to make the call,
but do not recall it later. This is your short-term memory, which can hold a
small amount of information for a short period of time. Once you stop attending
to the number, perhaps after you make the call and move on to another task, you
are likely to forget it. In order to remember the number for a longer period of
time (and after attending to other things), you would need to store it in your
long-term memory.
The transfer of information from short- to long-term memory can be achieved
in many ways. Simply repeating the information can help if it's repeated enough
times. For example, frequently called phone numbers are remembered because you
have used (repeated) the number many times. Although simply repeating, or
practicing, something can help move it into long-term memory, another strategy
for transferring information is to think about it deeply. That is, elaborate
on the information, drawing connections between what you are trying to remember
and the other things with which you are already familiar. You might learn that
telephone number quicker, for example, if you notice that it includes the dates
of your friend's birthday, the numbers on your license plate, or some other
familiar number pattern.
RETRIEVAL
Retrieval is the process of actually remembering something when you want to.
If you think about tip-of-the-tongue experiences, when you know a word or name
but just can't seem to recall it, you will understand how retrieval is different
from storage. In terms of memory improvement, it can help to understand how the
retrieval process relates to encoding and storage. Consider the relationship
between retrieval and encoding. If you encoded something visually, but are
trying to retrieve it acoustically, you will have difficulty remembering. Like
encoding, information can be retrieved through visualizing it, thinking about
the meaning, or imagining the sound, etc. The more ways information has been
encoded, the more ways there are for retrieving it. Imagine that you are taking
a test in which you are given a definition and asked to recall the word it
describes. You may recall the page of your notes that the word was on and
visualize the word, or you might say the definition to yourself and remember
yourself repeating the word. Thus, memory is aided by encoding and retrieving
information in multiple ways.
Retrieval relates to storage as well, Obviously the memory has to be stored
in order for you to retrieve it, but knowing how it was stored can
help. This is where elaboration and processing come in. When attempting to
retrieve information, it helps to think about related ideas. For example, you
are trying to remember a chemistry formula during an exam. Although you are able
to visualize the page of your chemistry notes, you cannot recall the exact
formula. You do remember, however, that this same formula was used in the
biology class you took last semester. As you think about that class, you are
able to recall the formula. This is one reason why intentionally organizing
information in your memory when you are learning it helps you recall it later.
SUMMARY
Attention ----> Encoding ----> Storage ---->
Retrieval
Here are the steps of memory discussed thus far. First, you select the
information to which you will attend. You then code the information for storage
(where it can be practiced and processed more deeply). Later, when needed,
information is retrieved by using a search strategy that parallels how the
information was coded and stored.
FORGETTING
Although information can be stored in long-term memory for extended periods
of time, "memory decay" does take place. In other words, we can forget
what we learn. In fact, we forget things quickest shortly after we learn them.
This has two implications in terms of improving our memory. First, as
disheartening as it is, you will often learn a great deal more than you can
retain in the long run. But, before you lose heart entirely, keep in mind that
the memories can be retained with a little effort. So, the second implication
for improving memory involves maintaining memories with the least amount of
effort. In order to retain information in memory, you must practice, think
about, and sometimes relearn things. Every time you practice and relearn the
information, you are reinforcing it in your memory. Taking a few moments to do
frequent, but brief, reviews will save you time by helping you retain what you
have learned. For example, it's a good idea to make rehearsal part of your
reading and note-taking regimen. When you complete a reading assignment or a
note-taking session, take a few minutes to rehearse the material as a way of
moving the information from short-term to long-term memory. Not that this
practice alone is sufficient to prepare for most test, but it will enhance your
understanding and recall of the material, facilitating serious study.
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